Finding It Harder to Contact your Prospects? – Don’t give UP
It definitely seems like it is getting harder and harder to contact your list of prospects in comparison to even just 5 years ago. Is it you or them?
Well it’s both really – what you say and when you say it, how you structure the next steps and so on is your responsibility as a business or sales professional. The interesting thing is that most people, now more than ever as prospects are increasingly avoiding your contacts because they can – its sorta like become excepted behaviour to not call you back for most people and we know that it now takes up to 3 times longer to get in contact with a prospect than 10 years ago and that includes social platforms. It does not mean that they are not interested – just a bit un -organised and their need to buy usually is still ALIVE.
What we should never do is think that the prospect would not benefit from your product or service until they say no and that no is conditional – something that just won’t change no matter what you say or do.
So here are 3 things that you must never stop doing in the process to get through this behaviour from your prospects- More